Bo Matthews is an experienced and forward-thinking leader in radio, digital media, and content strategy. With over two decades of expertise in entertainment and music, he has built a reputation for his innovative approach and deep understanding of both traditional and digital platforms. His vision extends beyond conventional methods, embracing emerging trends to keep his work relevant and impactful in an evolving industry.

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As the Director of Radio Programming Services at Super Hi-Fi, Bo is at the forefront of cutting-edge technology that transforms the way radio stations curate and deliver content. Super Hi-Fi is doing some truly revolutionary work in AI-powered audio design, helping stations seamlessly blend music, voice, and other elements to create a more engaging listener experience. This role allows Bo to drive innovation in radio programming, pushing the industry forward by integrating these advanced solutions.

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Bo’s latest venture, Disruptive Soul LLC, is dedicated to transforming the landscape of radio and digital media. The company specializes in creating unique, data-driven strategies and conversion campaigns that connect brands, artists, and audiences in dynamic ways. Through Disruptive Soul, Bo brings his insights to help clients not only reach but truly engage their target markets by blending time-tested approaches with groundbreaking techniques.

In short, Disruptive Soul LLC is designed to disrupt the industry, helping clients tap into the soul of their brand and stand out in an increasingly competitive media world.