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What Bryson DeChambeau’s Hole-in-One Challenge Teaches Us About Viral Marketing
Bryson DeChambeau may not have been the most adored figure on the pro golf circuit. Known for his complaints, slow play, and run-ins with...
Bo Matthews
Dec 2, 20242 min read
23 views
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Radio’s Last Line of Defense: Why Protecting the Brand Is Everyone’s Job
The radio industry has endured a challenging few weeks, with historic downsizing that has displaced many talented programming...
Bo Matthews
Nov 17, 20244 min read
54 views
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The “Death Pic” Debate: Rethinking How We Honor Artists
When an artist dies, the instinctive response from many in radio and media is immediate: share a photo with the artist, adding some...
Bo Matthews
Oct 17, 20243 min read
87 views
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A New Chapter, A Familiar Passion
Hey everyone! I’m Bo Matthews, coming at you from Nashville, where my family and I are deeply rooted in the music industry. From radio to...
Bo Matthews
Oct 16, 20243 min read
15 views
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The Power of "What Works": Lessons in Social Media for Radio and Beyond
Radio has been a big part of my life, and I’m always thinking about how to make it better. A lot of what I do now focuses on helping...
Bo Matthews
Oct 16, 20243 min read
26 views
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Be Human with Your Community: A Lesson from Influencer Justin Nunley
Sometimes, the most impactful content isn’t about promotions or programs—it’s about simply being human.
Bo Matthews
Oct 14, 20243 min read
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Radio People, Let’s Talk Social Video: Get Your Audio Right!
Alright, radio pros, we need to address something that’s hurting your content—and it’s not the camera angle or lighting. It’s the audio ....
Bo Matthews
Oct 14, 20242 min read
6 views
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Radio’s Visual Problem: Why Our Images Need a Makeover
Let’s be real: radio stations need to step up their image game. We’ve all seen it — images going out with logos plastered everywhere,...
Bo Matthews
Oct 14, 20243 min read
17 views
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