Be Human with Your Community: A Lesson from Influencer Justin Nunley

Sometimes, the most impactful content isn’t about promotions or programs—it’s about simply being human. Influencer Justin Nunley does exactly this in his recent post, where he steps up to help cover funeral expenses for a follower who passed away. Justin’s willingness to pause, reach out, and support a grieving family shows a level of compassion that resonates deeply. His audience isn’t just seeing an influencer—they’re seeing a real person who cares. It’s no wonder he’s getting praise from his followers; he’s shown that influence isn’t just about views and likes—it’s about using your platform for good.

Why Justin’s Approach Matters

In this post, Justin doesn’t stick to his usual content; instead, he connects with his audience on a much more personal level. He’s not sharing the latest trend or promoting a product; he’s sharing a piece of his heart. This type of authenticity is what audiences crave, and Justin’s willingness to go there is what makes his content powerful. It’s a reminder for all of us, especially those in radio, that sometimes the best way to engage is by simply showing up as a caring, genuine person.

What Radio Can Learn from Justin Nunley

Justin’s approach is a valuable lesson for radio stations. Radio has always been about connecting with communities, telling stories, and being there for listeners. But sometimes, amidst the routine of playlists, promotions, and programs, we forget that our true power is in the relationships we build. Taking a step back to support your community reminds everyone that radio isn’t just a one-way broadcast—it’s a two-way street.

Here’s how you can use Justin’s approach to build stronger connections with your community:

1. Highlight Local Needs and Show Up. Take time to share community stories that matter. Whether it’s a family needing support, a small business needing a boost after a tough time, or a community project in need of funding, let your audience know you’re there to help. Tag local businesses and heroes, and use your platform to amplify their stories. It costs nothing but a post, and it shows you care.

2. Collaborate with Sponsors for Good. Go a step further by inviting your sponsors to get involved. Reach out to local businesses, see if they’d like to contribute, and build a team of supporters. Many businesses are eager to give back, and your station can be the bridge that brings everyone together for the cause.

3. Make Authentic Content Regularly. Authentic content isn’t a one-time event. Consistently engaging your community in meaningful ways builds trust and fosters a loyal following. When you show genuine interest in what matters to your audience, they’ll keep coming back, knowing you’re there for more than just the usual programming.

   
   

Why Community Involvement is Good Marketing

Yes, helping others feels good—but it’s also smart business. When people see you using your influence to make a difference, they’ll remember that you took time to care. You’ll be praised, tagged, and shared for your efforts, creating organic visibility and strengthening your brand’s reputation as a true community partner.

So, let’s follow Justin Nunley’s example and take a break from the expected. Show your audience that, like him, you’re more than just a content creator—you’re a part of the community, here to make a positive impact. Step up, share a post, and let’s bring more humanity back into radio.